I’ve always been drawn to understanding people: what they need, what they feel, and how they interact with the world around them. That curiosity is at the core of my design process. With a background in psychology and graphic design, I approach challenges by blending empathy, creativity, and problem-solving.

I follow the Double Diamond framework as a guide:
Discover by diving deep into research and listening closely,
Define the real problem to solve,
Develop ideas through sketches, wireframes, and prototypes, and
Deliver thoughtful, user-centered solutions backed by testing and iteration.

And after all that, I always make space to reflect on what worked, what didn’t, and what I learned along the way.
To me, good design isn’t just functional, it feels intuitive, human, and even a little joyful. That’s the kind of experience I strive to create every time.